Sold as an affordable version of an at that time otherwise very expensive luxury product they were marketed as a courtship gift.
Black magic box of chocolates.
At two shillings and ten pence per lb black magic offered.
Available in the range are small medium and large box sizes.
In the 1970s the brand was advertised using the slogan who knows the secret of the black magic box.
Black magic is a british brand of boxed chocolates originally created by rowntree s in 1933.
The adverts that helped black magic chocolates bring luxury to the masses for just 14p a box instead of 300.
Our classic selection has been created using only natural flavours and features a selection of caramels wholenuts and fruit creams wrapped in dark chocolate.
Black magic chocolate large box 443g pack of 6 4 5 out of 5 stars 11 christmas deluxe black tower white rose with black magic chocolate hamper free gift wrapping message option perfect for any occasion.
The chocolate experience makes it a present you ll enjoy giving as well as receiving.
Hershey s dark chocolate candy bars miniatures assortment kit kat dark reese s cups miniatures special dark 3 pound bag 4 1 out of 5 stars 20 28 99 28.
Chocolates were once reserved for marriage proposals and the wealthy but vintage adverts have emerged showing how the black magic box cast its spell on the entire nation.
History of black magicin the first advertising campaigns the chocolates were depicted as the definitive token of affection.